We support your sport," we not only
talk the talk, we walk the walk, as
evidenced by the number of events we
sponsored in 2010. We thought that it
was going to be tough to outdo 2009,
which was a stellar year for us in terms
of sponsored events, but we did just that
and broke the old mark by 56 events.
And that's just in the U.S.-that figure
doesn't even include our Canadian
sponsored events!

Sponsoring that many events means
a lot of product! From our most recent
calculations, we provided samples,
brochures, and goody bags to 1,055,032
athletes. We have also supplied
thousands of containers of HEED and a
nearly countless amount of HEED cups.
(I estimate close to 2.5 million, if not
more.) WOW!

Our top sport(s) continues to be
multisport events - triathlons and
duathlons. Check this out: We sponsored
810 "triathlon only" events, 127
"duathlon only" events, and 69 events
that contained both a triathlon and a
duathlon. That's a total of 1,006 events
Can you think of ANY company, or
even a combination of companies, that
sponsor anywhere near this many
multisport events?

Mountain biking followed with 404
races, encompassing both cross country
and ultra distance events. Road cycling
events were next, with a total gf

293 53 of which were ultra distance
rides or races Sponsorship of ultra
running events continues to grow for
us dramatically as our 2010 total of
197 events exceeds our 2009 mark
by 48 events Running events which
primarily means marathons and half
marathons (both on and off road) total
187 for the year Adventure still going strong with 170
sponsored events We ve also

Clinics we sponsored with a for 2010

were really psyched about
though, is the huge increase in the
number of cyclocross races we sponsore
with a total of 120 for the year, by far
the highest number we've ever supporte
in this ever-growing, increasingly
popular sport. Lastly, we are really
Pleased to have broken into the Masters
swimming world in a big way. In 2010,
we sponsored 20 USMS events, with
even more as a realistic possibility f0I`
this year.

Needless to say, we're very excited about
having achieved this new standard
in event support in 2010 and we look
forward to a great 2011. As I'm fond of
Saying, "If you're going to an endurance 5
race, chances are you'11 see Hammer
Nutrition there!"